(c) Socialmatic 2012For us, the Socialmatic camera remains one of the coolest stories we’ve covered in 2012. After all, even the greatest of cynics can’t deny that there’s something uplifting about the story of a fledgling design company that gets funding for a camera design that is based on the Instagram app icon, can they?

The last thing we heard about the project, created by Italy-based company, ADR Studio, was that they had recently secured financial backing that would enable them to create a prototype and bring it to the mass market.

Not one’s to wait around, ADR Studio are busily working away on this unique camera, with an unveiling date for the completed slated to be in the middle of 2013.

In the interim, ADR are regularly updating their website and Facebook page with the latest pictures of the prototype, as they get it ready for its debut next year.

 Check out the latest pictures below:

Socialmatic camera (c) Socialmatic 2012

Socialmatic camera (c) Socialmatic 2012

Socialmatic camera (c) Socialmatic 2012

Source: adr-studio.it