Lamborghini UrusFor some years now Lamborghini has been toying with the idea of adding a third model line to add to their minuscule range, which currently only consists of two-door, two-seat supercars. In 2008 they unveiled the Estoque super-sedan concept, and for a while it looked like it was destined for production. But now it seems Lamborghini have decided that a luxury SUV is the best way to go – mainly for economic reasons and the belief that a Lamborghini SUV would sell in larger numbers than a Lamborghini sedan.

The Lamborghini Urus (apparently pronounced “Oo-rouss”) was named after a breed of Spanish bull. The Urus made its world debut today at the 2012 Beijing Auto Show. The SUV concept is designed to make good use of lightweight materials in an effort to improve performance and reduce fuel consumption. Lamborghini say the Urus will be fitted with a high-performance drivetrain which produces around 600 horsepower. Whether that means a V10, a V12, or a forced-fed V8 remains a secret. In typical Lamborghini fashion – and of course logically for an SUV – the Urus is fitted with a permanent all-wheel drive transmission.

“The Urus is a very concrete idea for the future of Lamborghini – as a third model line and as the perfect complement to our super sports cars,” says Stephan Winkelmann, President and CEO of Automobili Lamborghini.

“SUVs stand for freedom and emotion. SUVs make up one of the most successful market segments worldwide. The Urus is the most extreme interpretation of the SUV idea; it is the Lamborghini of the SUVs.”

Target markets for the Lamborghini Urus are primarily the USA, the United Kingdom, Germany, Russia, the Middle East and China. The annual production volume could conceivably be around 3,000 vehicles.